SPIN Selling by Daniel Rackham (Book Summary)

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is the most relevant in terms of sales because it addresses the most common sales problem. This book is dense with information so we will break this summary into 6 parts: The process Obtaining Commitment: Four Successful Actions Implied and Explicit NeedsContinue reading “SPIN Selling by Daniel Rackham (Book Summary)”